Cardoso [1] [pt] izao manko no iray amin'ny mpamaham-bolongana nasaina hamahavaha ny momba ny “Firohotana ho amin'ny blaogy (bolongana) – izao ve ny fotoana hanekena azy ho fantsona fampitam-baovao?” izay hanatontosana any Brezila amin'ny volana marsa ny fihaonambe faratampony iraisam-pirenena mikasika ny fifandraisana niomerika [2]. Nolazainy fa tena zava-dehibe tokoa ity fihetsiketsehana ity satria:
“blogs are being recognized as “something” (what this something is depends on each one), and the advertising market wants to hear us. I hope that, after this, the relationship between [advertising] agencies and blogs will be based on RESPECT, not on intimidation, as it occasionally happens to be”.